31: Philip Sharp, co-owner of the Bradford Bulls, discusses the club's return to Super League after an 11-year absence.

Philip Sharp, co-owner of the Bradford Bulls, discusses the club's return to Super League after an 11-year absence, describing it as an emotional rollercoaster and a dream come true, deeply rooted in his family's history with the club. He highlights his grandfather's influence as a lifelong fan and player. The return has seen packed crowds of 10,000 at Odsal, surpassing all expectations, fueled by the team's expansive and thrilling style of play under Kurt Haggerty. The club is actively engaging new generations of supporters and lapsed fans through community initiatives, school outreach, and enhanced pre-match entertainment, aiming to create a comprehensive event experience. Significant off-field investments have been made, including large six-figure investments  on stadium improvements, driven by IMG compliance and the goal of enhancing the fan experience. The club emphasises financial sustainability, aiming for gradual growth rather than a "boom and bust" model, supported by strong commercial partnerships. The club are committed to retaining Odsal as their home and continuously improving its facilities. Sharp expresses pride in the current ownership's efforts to restore the club's ambition and identity, recognising its comeback as a significant narrative in the world of sport.With the Bradford Bulls focused on not just competing but entertaining on and off the field, aiming to make a significant impact in the Super League.