#31: Preserving the Past, Paving the Future: CPRA's Rebranding Experience with Louise Harland-Cox

In this episode of the Association Hub Podcast, join Louise Harland-Cox, CEO of Communication and Public Relations Australia (CPRA), as she discusses the transition from the Public Relations Institute of Australia (PRIA) to CPRA. Louise explores the challenges and successes of rebranding an established 75-year-old association on a limited budget. Hear about the extensive consultation process that shaped their strategy, the story behind the rebrand, and its impact on the field of PR and communication. Tune in to discover how CPRA is steering the future of the industry and broadening its reach to represent its members inclusively.  To visit the new CPRA website and check out the new branding, go to https://www.cpra.org.au/.  If you'd like to connect and chat with Louise about her experience, feel free to connect with her on LinkedIn: https://www.linkedin.com/in/louise-harland-cox/.