31 Ray Ghanbari, the CTO of Index Exchange, talks building for massive scale and how ad tech, fintech and healthcare tech are more similar than you would think.

In this episode of the Taking Inventory, we welcome Ray Ghanbari, the CTO of Index Exchange. As an experienced technologist with a deep understanding of analytics and data-driven value creation, Ray shares his insights into the changing landscape of AdTech. The discussion covers topics including the role of AI in e-commerce marketing, the importance of transparency and efficiency in the AdTech ecosystem, the challenges of managing Internet-scale transactions, combating ad fraud, and the future of the industry. Ray draws on his varied experiences with companies like Solera Holdings, FICO, Yahoo, and many more to provide a comprehensive overview of the current state and future of AdTech. ––––––––––––––––––––––– Where to find Ray Ghanbari: Linkedin : https://www.linkedin.com/in/rghanbari/ Twitter: https://twitter.com/IndexExchange/status/1488538452979240973 — Where to find James and Daniel: LinkedIn: James: https://www.linkedin.com/in/jamesborow/  Daniel: https://www.linkedin.com/in/danieldruger/  Twitter:  James: https://twitter.com/jamesborow  Daniel: https://twitter.com/ddruger — Don't miss an episode of Taking Inventory. Make sure to follow us on LinkedIn and Twitter! Subscribe to our newsletter: https://www.takinginventorypod.com/