31. Renae Bunster, Bunsters Worldwide // The Sh*t-Hot Marketing Strategy That Worked For "Sh*t The Bed Hot Sauce" - And That Could Work For Your Business Too

Grab a glass of water, because we've got a fiery guest for this episode of The Make It Happen Show! Get ready to hear about how to build a cult brand following from the brilliant, the bold, and the brains behind Bunsters Worldwide Hot Sauces, Renae Bunster. (How bold? Her most popular hot sauce flavour is called "Sh*t The Bed"!) Bunsters is a fun, multi-million dollar brand that's sold in over 600 stores in Australia, and Renae's sauces have gained cult-status at home and overseas. Listen to pick up some hot business tips from Renae, like why you shouldn't hedge your bets on going "viral" (unlike Renae), why you need to proceed with caution and do plenty of research before expanding into international markets (unlike Renae), and why you shouldn't use profanities in your business' name... Are you picking up on the theme here? This episode, like Renae's sauce, packs a serious punch, and will go down as one of our favourite episodes of The Make It Happen Show to date. Why? Listen along to find out now. Timestamps: [2:14] How Bunsters built their online cult following[4:47] The importance of streamlining your online content[6:35] Balancing on-brand content vs customer reception[8:30] Bunsters' overarching mission[9:57] Renae shares why you shouldn't be afraid to educate your customers[12:34] Why it's essential to stick to your business' vision[14:12] The importance of trademark and licensing[16:46] How to weigh being on-brand and riding off outsider recommendations[17:25] The two things any business should have with their customer[18:34] How authenticity will always benefit your brand[20:52] The power of communication and talking to your customers personally[22:54] How Bunsters' biggest financial risk became their biggest payoff[26:44] Creating an invincible brand through a great pr