31: Super Bowl Ads, Facebook and Apple iAd Marketing Update

Super Bowl Ads, Facebook Audience Overlap and Apple iAd Marketing Update   In this episode we briefly touch on: A-B InBev purchasing three minutes of ad space during the Super Bowl while showcasing Shock Top and Michelob Ultra alongside Bud and Bud Light. Facebook is testing Audience Overlap, a way for marketers and advertisers to compare similarities between audiences (think venn diagram). Apple to disband the iAd team and allow publishers sell ads directly to advertisers. Andiamo! About Vincenzo Landino: Vincenzo Landino is a brand correspondent, speaker, and live streaming strategist. He has worked with brands such as Applebee’s, Barilla Pasta, DC United, Tinder and more! Voice Over Artist, Rachel Creveling Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio, and Podcasts. Find her at www.bellestrategies.com.   The Brand Boost Podcast mission The Brand Boost podcast is the show for brands looking to create the ’start-up sexy’ marketing ideology all while commanding total brand appeal.   About Fifty 2 Creative Fifty 2 Creative is a Digital Media Agency that focuses on brand amplification, customer experience and storytelling through various digital platforms. We strive to master the ins and outs of your business, who your ideal customer is and how to deliver the best experience to them every time. We take a unique approach to each client knowing full well that every business has different needs in the digital marketplace. Above all else, Fifty 2 Creative’s mission is to build long-lasting, meaningful relationships. Our clients are part of our family, not just another checkmark in our portfolio.   Enjoy the podcast? Give us a rating or a review on iTunes!