31 - T2D3: How some software startups scale, where many fail

Today we discuss Stijn’s new book, which he wrote alongside Mike, called T2D3. The book is a tactical and strategic playbook for how to go-to-market, and achieve T2D3 growth. That’s when you triple your growth two years in a row, and then double it two years after that. This is the growth path most “unicorn” companies follow. We go deep into why Stijn wrote the book, what you’ll find inside, and why it’s important.Some of what's inside the book:Building a complete marketing function Nailing your niche and defining your company identity Understanding and deciding on your company's growth priorities, and expanding recurring revenue Frameworks, graphics, and best practices, so you can both understand and executeTemplates and a content ecosystem you can access through the websiteCheck it out at T2D3.pro for more information.