31. The Number 1 Mistake Wellness Leaders Make? They Bet on the Wrong Horse

What is the biggest mistake we wellness leaders make with our wellness offering? We bet on the 'wrong horse'.  Two decades ago when I started off in the industry, I really didn't have a clue about what a wellness concept really was, let alone designing a coherent one. And I wasn't the only one in that "clueless" boat. Very rarely are we wellness leaders taught how to write a concept. We barely learn how to read a profit and loss (through pure need). If there is one thing, I'd love to see change in our industry, that would be to teach every wellness leader how to write the right wellness concept for each of the properties they will work. It is such an important skill. Because the lack of that skill is what is making most wellness offerings in hotels represent a meagre 1-3% of total hotel revenue. And wellness has so much more potential than that. In this episode I talk about how we wellness leaders can bet on the right horse.________Are you ready to take wellness to the next level?Here are 2 ways I can help:1️⃣  WHO: Wellness directors who want to join 1% of wellness leaders📌 WHAT: The Wellness Asset AcademyA 10-week online group programme where I guide you through my 7-step ESSENCE framework. Achieve higher pay and secure a genuine seat at the hotel’s big table—so wellness is no longer the most neglected area in the hotel.→  Join the waitlist here.2️⃣  WHO: Owners of small, independent hotels with a strong wellbeing focus📌 WHAT: Asset Builder MentorshipExclusive 6-month 1:1 mentorship programme to master creating a wellness asset, build a proud team, and deliver transformative experiences for your guests.→  Become a steward of true hospitality.💡 Why work with me?I know what works with wellness and I also know what doesn’t. I’ve made the mistakes so you don’t need to – saving you thousands of dollars on bad decisions.✅ #1 best-selling author, global wellness expert ✅ 40+ projects in 20+ countries across Europe, Middle East and Asia Pacific ✅ Top brands: Abadía Retuerta, Four Seasons Hotels & Resorts, Accor, Six Senses Resorts & Spas ✅ Interviewed over 150+ hoteliers worldwide