31. The Power of Knowing Your Numbers with Katie Ferro

This episode is ooohhh so important but most people don’t even want to deal with this. It’s all about knowing your numbers. My guest is Katie Ferro who is a licensed CPA, professional bookkeeper, fellow entrepreneur & mama of 3 little ones. Her main purpose is to keep herself out of a cubicle so she can spend more time at the park and she’s passionate about helping others do the same or more of whatever fills their heart! She empowers entrepreneurs by giving them the ability to effortlessly see their profits and stay within their zone of genius by making bookkeeping a breeze. You NEED to know your numbers so let’s dive in!“What I hated about the mistakes I was seeing was how preventable they could have been...” At minute 1:20, Katie fills us in on a little about herself and who she helps. Plus, Katie explains what profit actually is, why it’s so important and what you can do as a startup right now to create a profit.“When people look at their numbers for good or bad, profit happens...” At 11:20, do you have a fear of numbers or wonder how often you should be doing your bookkeeping? Katie shares the answers to both of these questions! “You’re going to lose track of your expenses more than your sales...” At minute 19:45, I’m asking Katie for advice on how to know when you’re ready to hire a bookkeeper and how to go about it. BONUS tip... hear the one action step that can be taken today for someone who has chaos on the numbers side of things!At the end of the show hear Michelle’s Hot Minute! I’m asking Katie a round of rapid fire questions where she answers the first thing that comes to mind. If you want to connect more with Katie you can get her Small Biz Starter Kit and find her in her Facebook group, The Profit Pursuit Community.Until next time, happy marketing!Ready to Scale Without the Tech Overwhelm?You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!CONNECT WITH MICHELLE:Instagram: @themichellefernandezWebsite: themichellefernandez.com