#31 | The Smart Way to Use LinkedIn to Win Business (No Cold Sales Messages Needed)

LinkedIn is a powerful tool for business growth—but if your strategy relies on cold pitches and spammy DMs, you’re doing it wrong.In this episode of Clinician to CEO, Hakeem Adebiyi speaks with Pam Case, LinkedIn expert and founder of Linked Online, about how to use the platform authentically and effectively to win clients. No sleazy tactics. No copy-paste templates. Just real, human connection that leads to real business results.Discover the strategy Pam uses to win high-quality clients—without cold outreachLearn what actually builds trust and visibility on LinkedInUnderstand why content and profile positioning matter more than any sales scriptIf you want to build authority, attract the right clients, and grow your MedTech or clinical business using LinkedIn, this episode will show you how to do it with integrity and impact.Message me via DM on LinkedinBook a 30 min discovery call for the Healthcare Export Accelerator ProgrammeThis podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.