310: Become an Online Superhero by Creating a Socially-Focused Business with Leon Jay

What this episode covers

Leon Jay is the author of How To Become A Superhero: Build A Better Business And Help Save The World" and his website is SocialPreneur.tv. He quickly realized the money isn't everything, and that it's all about the 4 R's: reduce, reuse, recycle, and restore. https://www.youtube.com/watch?v=nayRfp2Tdis In our discussion today, Leon shares how you can not only find that higher purpose that's greater than money, it can actually make you more money and give your business that "differentiator" to stand out in the marketplace. Your Purpose leads to your Passion, which leads to the right People, and you discover the Place you need to be, which leads to Profit. Quotes:                                                                                                                                    “In every problem lies an opportunity within its solution. So if you look around and see all the problems in the world, we're surrounded by opportunities in finding solutions for those problems.” – Leon Jay “If each of us tries to focus on solving one specific problem, then with seven-plus billion people on the planet, we would eventually make some serious impact.” – Leon Jay “All the best heroes are ordinary people who make themselves extraordinary.” – Leon Jay Takeaways: 03:37 Every business problem contains an opportunity for creating a meaningful solution that can positively impact the world. 10:13 Successful businesses can differentiate themselves by matching product quality while adding a social or environmental mission. 17:33 Entrepreneurs should prioritize purpose over profit, starting with understanding what truly matters to them. 31:21 Fear often blocks people from pursuing their true purpose, but taking the first step is crucial to making a difference. 25:24 Businesses currently contribute to global problems, and conscious entrepreneurs must work to reduce their negative impact. Resources How to Become a Superhero (Book) SocialPreneur.tv (Website) EcoStore cleaning products (EcoStore Website) Zen Bags (Reusable Shopping Bags)