310: Fear, Mindset, and Money: How Fundraisers Build Courage for Major Donor Asks

Behind every successful fundraiser is someone who has learned to face fear, embrace discomfort, and build the confidence to keep moving forward. In this conversation, we explore why mindset, not just strategy, is often the biggest factor in fundraising success. Michael Mitchell, Co-Founder and CEO of The Fundraising Academy, shares insights drawn from years of coaching fundraisers and nonprofit leaders. Rather than focusing solely on scripts, templates, or techniques, he explains why lasting success begins with understanding the beliefs, emotions, and internal barriers that influence how people approach fundraising. His coaching philosophy emphasizes self-awareness, courage, and personal growth as essential ingredients for becoming a more effective fundraiser. Throughout the conversation, Michael discusses the emotional realities of fundraising, including fear, rejection, and overwhelm, and why these feelings should be normalized instead of ignored. He explores the powerful coaching principle of "naming it to tame it," showing how identifying underlying emotions can reduce their influence. The discussion also highlights the value of safe yet challenging coaching relationships, constructive feedback, emotional regulation, and the importance of leaning into discomfort rather than avoiding it.  In a nutshell, fundraising isn't just about making the ask. It's about mastering the emotions that come with it! In this episode, you will be able to: - Understand the emotional side of fundraising. - Recognize fear and discomfort as normal. - Shift from tactics to mindset. - Identify limiting beliefs around fundraising. - Apply the "name it to tame it" approach. - Build emotional regulation skills. - Develop courage to make the ask. - Build a resilient fundraising mindset. Get all the resources from today’s episode here.  Support for this show is brought to you by Donor Perfect. Our friends at Donor Perfect really understand fundraising on so many levels. Stay aligned while working online with a seamless and secure payments experience for your donors and your team. Empower donors to give where they are, whenever they like, automate data entry, and process online, monthly, and mobile payments, and accept payments over the phone. Connect with me:  Instagram: https://www.instagram.com/_malloryerickson/ Facebook: https://www.facebook.com/whatthefundraising YouTube: https://www.youtube.com/@malloryerickson7946 LinkedIn: https://www.linkedin.com/mallory-erickson-bressler/ Website: malloryerickson.com/podcast Loved this episode? Leave us a review and rating here: https://podcasts.apple.com/us/podcast/what-the-fundraising/id1575421652 If you haven’t already, please visit our new What the Fundraising community forum. Check it out and join the conversation at this link. If you’re looking to raise more from the right funders, then you’ll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point.