310: Fixing a Broken Benefits System with Rae Shanahan

Twenty-six years in benefits gives you a particular kind of clarity. Rae Shanahan knows what the industry got right, and she's direct about what it got wrong. Now Chief Strategy Officer at Businessolver, she comes to this conversation with research and the research tells a story most HR teams aren't ready to hear. The system was built for employees with time, financial stability, and enough clarity to search, compare, and choose. Most people don't have all three. If you work in HR and you've ever wondered why better benefits technology hasn't fixed the problem, this conversation is for you. In this episode, you'll hear: Why personalization in benefits is reactive by design What anticipatory benefits looks like in practice Why financial fragility keeps showing up as an enrollment problem How AI can help without replacing human judgment What the benefits professional of 2035 (yes, that’s right) actually needs to know