310: Jessica Malnik — How to Communicate as an Indie Hacker

Jessica Malnik (@jessicamalnik) deeply understands how remote work has changed the world of marketing and running a business. And fortunately, she's sharing her knowledge.In fact, we talk a lot about how to communicate right: with your customers, with your market, and even with your globally distributed remote employees. From preventing coworker burnout to customer engagement strategies and hiring for fractional roles, Jessica shares her valuable insights.And if you ever wondered how an introvert should approach talking to people (for "fun" and profit), this episode is for you.Jessica on Twitter: https://twitter.com/jessicamalnik 00:00:00 Remote Work Evolution and Fractional Marketing00:07:24 Hiring Strategy and Writing Insights00:13:44 Utilizing AI in Writing and SEO00:17:11 Effective Marketing Strategy for Startups00:21:17 Customer Conversations and Marketing Strategy00:32:45 Mental Health in Remote Work00:37:40 Understanding Cultural Communication in BusinessThis episode is sponsored by Acquire.comThe blog post: https://thebootstrappedfounder.com/jessica-malnik-how-to-communicate-as-an-indie-hacker/The podcast episode: https://tbf.fm/episodes/310-jessica-malnik-how-to-communicate-as-an-indie-hackerThe video: https://youtu.be/90B_SWDV0_oYou'll find my weekly article on my blog: https://thebootstrappedfounder.comPodcast: https://thebootstrappedfounder.com/podcastNewsletter: https://thebootstrappedfounder.com/newsletterMy book Zero to Sold: https://zerotosold.com/My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/My course Find Your Following: https://findyourfollowing.comHere are a few tools I use. Using my affiliate links will support my work at no additional cost to you.- Notion (which I use to organize, write, coordinate, and archive my podcast + newsletter): https://affiliate.notion.so/465mv1536drx- Riverside.fm (that's what I recorded this episode with): https://riverside.fm/?via=arvid- TweetHunter (for speedy scheduling and writing Tweets): http://tweethunter.io/?via=arvid- HypeFury (for massive Twitter analytics and scheduling): https://hypefury.com/?via=arvid60- AudioPen (for taking voice notes and getting amazing summaries): https://audiopen.ai/?aff=PXErZ- Descript (for word-based video editing, subtitles, and clips): https://www.descript.com/?lmref=3cf39Q- ConvertKit (for email lists, newsletters, even finding sponsors): https://convertkit.com?lmref=bN9CZw