310: Prospect Research Secrets with Pauline Palkovic

On this episode of Inspired Nonprofit Leadership we welcome Pauline Palkovic, an expert in donor prospect research with nearly 30 years of experience. Pauline shares invaluable insights into how nonprofits can identify and engage potential donors through strategic research. From understanding the basics of prospect research to debunking common misconceptions, Pauline provides tips that both small and large nonprofit organizations can apply to their fundraising efforts. Learn about essential tools, the importance of relationship-building, and how to find the right donors to make a meaningful impact. Whether you're an executive director, board member, or fundraising professional, this episode will equip you with the knowledge to optimize your donor engagement strategy. Episode Highlights 03:31 Understanding Prospect Research 07:13 Tools and Techniques for Prospect Research 11:50 Misconceptions and Strategic Insights 17:13 Prospect Research in Different-Sized Nonprofits 22:04 The Joy of Prospect Research 25:10 Building Relationships with Donors 32:18 Conclusion and Contact Information Meet the Guest Pauline Palkovic has been delivering strategic behind-the-scenes support to fundraisers and marketers in the nonprofit sector for nearly 30 years. She has helped to raise more than $250 million for nonprofit clients and provided prospect research that enabled frontline fundraisers to reach a $200 million capital campaign goal. I have provided data analysis and strategic insight to multichannel marketing and fundraising programs for over 60 clients. I designed strategic planning and company reorganization to weather dramatic industry changes. I am a member of APRA International, APRA Greater NY and APRA Upstate NY, AFP Global, AFP Greater Hudson Valley, Woodstock NY Women's Network, and Hudson Valley Women in Business. Connect with Pauline: - google.com - linkedIn.com - projects.propublica.org/nonprofits/ - tools.emailhippo.com/ - ulstercountyny.gov/maps/parcel-viewer/ Sponsored Resource Join the Inspired Nonprofit Leadership Newsletter for weekly tips and inspiration for leading your nonprofit! Access it here >> Be sure to subscribe to Inspired Nonprofit Leadership so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! Let us know the topics or questions you would like to hear about in a future episode. You can do that and follow us on LinkedIn.