EPISODE · Jul 16, 2026 · 13 MIN
310. This Roofing Company's Marketing Was a Complete Black Box. Here's What We Found.
from NAILED IT! The Business of Construction · host Joseph Hughes and Elizabeth Lytle at Contractor Dynamics
Want our guidance to build and run your own marketing engine? Book a call with our team: https://call.contractordynamics.com/yt?utm_source=YouTube&utm_medium=Description&utm_campaign=7.16.26Get our FREE marketing course for contractors here: https://course.contractordynamics.com?utm_source=YouTube&utm_medium=Description&utm_campaign=7.16.26If you're a roofing company owner asking "what is my marketing actually doing for my business," this episode is for you.In this episode, Joseph breaks down what Contractor Dynamics is building for a new client: a Utah roofing company spending $5,000 to $15,000 a month on marketing with zero visibility into what's working. He walks through the exact onboarding process, how to find wasted ad spend fast, and the three things every roofing company should demand from their marketing.Key Takeaways for Contractors✔️ Why spending based on "how business feels" instead of data is costing you money every month✔️ The deep dive questions we ask before touching a single ad: revenue goals, product mix, ideal client avatars✔️ How a 12-month marketing plan gets broken into 90-day EOS quarters and weekly action items✔️ Why most roofing companies are wasting half their ad spend, and how to find it in the first 30 days✔️ The three things we guarantee inside 90 days: a custom playbook, weekly clarity, and a real-time ROI dashboardKey Timestamps00:00 Why untracked marketing spend is a guessing game01:39 What we build for every new client in year one02:39 The onboarding deep dive: goals, verticals, client avatars05:20 The weekly playbook and hands-on implementation support06:46 Finding wasted ad spend and quick wins in 30 days09:57 The 90-day guarantee: playbook, clarity, ROI dashboardIf you want to learn how Contractor Dynamics helps roofing companies build systems that connect marketing activity to revenue, watch this free video that walks through our entire system:https://www.contractordynamics.com/training/?utm_source=YouTube&utm_medium=Description&utm_campaign=7.16.26Ready to put this into action for your company?Schedule a Marketing Demo with our team and we'll show you exactly what needs to be built inside your roofing company to make the most of your marketing.👉 https://call.contractordynamics.com/yt?utm_source=YouTube&utm_medium=Description&utm_campaign=7.16.26Connect with Contractor DynamicsWebsite: https://www.contractordynamics.comFacebook: https://www.facebook.com/ContractorDynamicsInstagram: https://www.instagram.com/contractordynamicsLinkedIn: https://www.linkedin.com/company/contractor-dynamics
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310. This Roofing Company's Marketing Was a Complete Black Box. Here's What We Found.
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