#311 Christoph Bornschein, President @ Omnicom Germany: TLGG, Tech und Tacheles

from New Work Chat · host Gabriel Rath

Zu Gast ist Christoph Bornschein. Christoph ist ein deutscher Unternehmer, Digitalisierungsexperte und Mitbegründer der Agentur TLGG („Torben, Lucie und die gelbe Gefahr“). Die Agentur, mit Sitz in Berlin und New York, unterstützt internationale Unternehmen und Institutionen bei der digitalen Transformation und strategischen Neuausrichtung. Bornschein gilt als einer der führenden Köpfe in der Digitalisierung und berät Vorstände sowie staatliche Institutionen weltweit. Er ist zudem Aufsichtsratsmitglied der Deutschen Bank und Young Global Leader des Weltwirtschaftsforums[1][2][5]. Bornschein gründete TLGG im Jahr 2008, eine der ersten Social-Media-Agenturen Deutschlands, und erkannte früh das Potenzial digitaler Plattformen. Sein Ansatz zur digitalen Transformation betont radikale Veränderungen anstelle kleiner Schritte. Er fordert Unternehmen auf, traditionelle Strukturen zu überdenken und neue Prozesse sowie Geschäftsmodelle zu entwickeln, um wettbewerbsfähig zu bleiben[2][5]. Neben seiner Tätigkeit als Unternehmer ist Bornschein auch Autor. Sein Buch *Real World Impact* (2025), gemeinsam mit Sebastian Cleemann verfasst, untersucht die Auswirkungen von Kapitalismus und technologischem Fortschritt und entwirft Modelle für eine nachhaltige Wirtschaft[3]. Darüber hinaus ist er als Kolumnist, Podcast-Host und Investor aktiv und setzt sich für die positiven Kräfte unternehmerischen Handelns ein[4][6]. Bornschein hebt hervor, dass Neugier, Zuversicht und Begeisterung essenziell sind, um den Herausforderungen des digitalen Wandels zu begegnen. Er plädiert für eine starke Vernetzung sowie veränderte Organisations- und Kommunikationsstrukturen in Unternehmen[2][5]. Citations: [1] https://mvfp-akademie.de/experte/christoph-bornschein-2/ [2] https://newsroom.porsche.com/de/2022/unternehmen/porsche-911-podcast-christoph-bornschein-28559.html [3] https://shop.haufe.de/prod/real-world-impact [4] https://murakamy.com/blog/podcast-64-tlgg-christoph-bornschein [5] https://www.deutschland.de/de/topic/wirtschaft/christoph-bornschein-ueber-digitalisierung-radikal-umdenken [6] https://t3n.de/news/christoph-bornschein-changerider-1354029/ [7] https://de.linkedin.com/posts/christophbornschein_%3F%3F%3F-%3F%3F%3F%3F%3F%C3%A4%3F%3F-%C3%BC%3F%3F%3F-%3F%3F%3F%3F%3F-activity-7190626264624345088-Zzox [8] https://www.manager-magazin.de/politik/deutschland/kuenstliche-intelligenz-der-mensch-hat-fertig-christoph-bornschein-ueber-grundsatzfragen-a-d9d6154b-e5c6-47cd-90f8-40a4c029172a

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#311 Christoph Bornschein, President @ Omnicom Germany: TLGG, Tech und Tacheles

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