311: Get This Winning Roofer Marketing Plan For 2023 with Jim Ahlin

Welcome to The Roofer Coach! If you are a regular listener, you know that we are in the middle of a rebranding, and we are excited about what the future holds! I’m joined by my co-host, John DeLaurier, who is the younger part of our duo still in the thick of running a kick-ass roofing business in Savannah, Georgia. On today’s show, we talk about the crux of your roofing business: marketing and lead generation. Everything you do to become more profitable hinges on how you handle this aspect of your business. Join us to learn more! We are joined by Jim Ahlin, co-founder of Roofer Marketers and host of the Roofer Success podcast. He does exclusive work with roofers, helping with digital marketing strategies, better brand recognition, and sales growth. His unique approach to marketing in the roofing industry can help set you up for success and profitability.  ***Today’s ONE THING:  2023 is shaping up to be a different kind of year for roofing contractors. The One-Page Business Plan can help you know your ideal customer and not try to serve EVERYONE. It will help you identify your avatar, focus on the services that deliver the most value and profitability, and stick with serving your region with excellence. We can help you identify the WHAT, WHO, WHERE, and WHY of your business. Visit The Roofer Coach on Instagram to learn more! What you’ll hear in this episode: Highlights of Jim’s journey to what he does with Roofer Marketers–and why he works exclusively with roofers today Referrals should be the foundation of your growing business as a starting point How to “fill the gap” with your marketing dollars (which should be about 5% of your gross revenue) Know your numbers, including your CAC (Customer Acquisition Cost) We should say NO more often–Prequalification makes the difference! Why you need to rethink your website language, blog posts, and the message you are sending out (Focus on Market, Message, and Media.) Why Jim recommends using Google Local Services Ads for lead sources “Plant” the SEO seed from the beginning and “stack” the layers of marketing How to set the expectation for your marketing channels for short-term, middle-term, and long-term John’s take on lead sources like Yelp: “Have a plan and do research for your market.” Jim’s advice about working on your marketing fundamentals What to consider in speaking to a different demographic if you pursue commercial customers Jim’s tips on making friends and meeting your customers John’s takeaway tip: “Try to learn from the mistakes of others–and execute.” Resources: Connect with Jim: Website (Contractors can get a free copy of The Best Known Roofer!), Internet Marketing for Roofing Contractors, The Best Known Roofer, Facebook, Instagram, Roofing Success Podcast, and YouTube Mentioned by Jim: The Ultimate Sales Machine by Chet Holmes Connect with John DeLaurier:  www.calldrr.com, Instagram, Facebook, and Email Connect with Dave via text message: 510-612-1450  Let me know if you’d like to join one of our new Mastermind groups for contractors. Email me: [email protected] or visit The Roofer Mastermind to sign up.  Download my FREE 1-Page Business Plan template at www.theroofershow.com.   Contact me about one-on-one coaching at www.theroofercoach.com.   I need reviews for the podcast! Please leave a five-star review. It matters! Vetted Sponsors of the Roofer Show Check out the programs that will help you gain confidence in your sales process, become a better leader, and build a winning sales team at Salestransformationgroup.com/roofershow Tee up the sale and make a great first impression by having a friendly, professional receptionist answer your phone with get.ruby.com/roofercoach . Be the modern-day contractor! We help you leverage technology to generate, organize and maximize commercial roofing leads. Find out more about Peak Leads at Peakleads.io. Automate your systems and do follow-ups better! Check out ProLine and use promo code “Dave50” for 50% off your first month’s service!