311 Interactions Beat Transactions: Customer Experience Strategist Jill Raff on Transforming Transactions Into Interactions

Jill Raff is a customer experience strategist obsessed with helping businesses Transform Transactions Into Interactions™ so they can turn customers into loyal fans and your best salesforce by building on "real-ationship". Founder of The Jill Raff Group, she grew up learning from McDonald's founder Ray Kroc about the customer journey, her grandparents and parents operating McDonald's #150. She shares her "how to" advice on creating a customer-first company culture, plus who is doing it well and who is not.