#312: Bill McCormick

Bill McCormick discovered the power of LinkedIn and social selling when he and his wife started their advertising specialty company over 5 years ago. With only a handful of clients, he quickly became a student of social selling, discovering how to find leads and generate sales. Now, Bill's passion is to take what he's learned and pass that on to those in sales, helping them leverage LinkedIn to build stronger relationships, taking connections from the digital space to the face-to-face. Bill is the CSO of Social Sales Link as well as a member of The Sales Experts Channel where he co-hosts a weekly show, Making Sales Social which will be released as a podcast in the very near future.