312 I Building a Fitness Business That Grows With Your Audience I The Obvious Choice Podcast (HOT SEAT)

In today's episode, I sit down with Lance, a 21-year-old online fitness trainer who recently made the bold move to leave his in-person training business behind to focus entirely on his online practice. Lance and I dive deep into the unique challenges and opportunities of building a fitness business with a young audience, exploring how to grow alongside your client base as they transition from college students to young professionals.Order my book "The Obvious Choice" here: https://amzn.to/4ghBzceHOW - Rate/review this podcast, take a screenshot, and send it to [email protected]: Jonathan Goodman https://www.instagram.com/itscoachgoodman/Every Friday, over 75,000 jacked nerds (just like you) read 5-Reps Friday, my newsletter with actionable tips on marketing, health, books, and earning more www.5repsfriday.com The Obvious Choice podcast is presented by QuickCoach - free, professional software for fitness and nutrition coaches that elevates the value of what you do. Join 41,000+ coaches and get your account today at www.quickcoach.fit.0:00 - Introduction & book launch discussion1:08 - Lance's background as an online trainer2:15 - Business metrics discussion 2:45 - Current audience challenges3:56 - Target niche description4:32 - New content project: Fitness "Hot Ones" spin-off5:39 - Main challenge: Client affordability7:51 - Discussion on backup plans and risk-taking9:27 - Strategy: Growing with a maturing audience12:51 - Marketing to life transition moments14:04 - Building muscle in your 20s17:19 - Different types of college clients