312: SEO When Doing Telehealth Across The State

Today’s topic is a relevant one for many clinicians as telehealth services have become a widespread, vital, and normal part of the healthcare field. Specifically, we are focusing on how Search Engine Optimization (SEO) changes when you practice telehealth across your state or even in multiple states. I’m continually fascinated by SEO and how it works, and it’s something I’m still learning. If you are like me, join us to learn more!Our Featured GuestJessica Tappana, MSW, LCSWJessica Tappana is the founder of Simplified SEO Consulting, a firm that helps private practice owners build their businesses through Search Engine Optimization. She’s a group practice owner in Missouri and an SEO nerd who loves taking therapy websites to the top in Google rankings. In today’s session, Jessica talks about the biggest considerations in SEO as telehealth becomes the norm, as well as tips to improve SEO in practicing telehealth. We wrap up with Jessica’s insights about SEO as it relates to location-based services.Website You’ll Learn:The biggest difference in approaching SEO as telehealth becomes the normWhy content generation is the solution to improve SEO for telehealth providerWhy there is less work required to maintain an SEO ranking once you achieve itJessica’s tips for telehealth practitioners to improve SEO:Create a unique location page for each state in which you are relevant.Have a technically-sound website.Blog regularly. (The optimal frequency depends heavily on your location and level of competition.)The value in truly useful content for our clients that ALSO improves SEOWhy SEO doesn’t like “psycho-babble” but notices readabilityMentioned in this episode:Try Alma!Building and managing the practice you truly want can feel overwhelming. That’s why Alma is here—to help you create not just any practice, but your private practice. With Alma, you’ll get the tools and resources you need to navigate insurance with ease, connect with referrals that are the right fit for your style, and streamline those time-consuming administrative tasks. That means less time buried in the details and more time focused on delivering exceptional care to your clients. You support your clients. Alma supports you. Learn more at sellingthecouch.com/alma and get 2 months FREE—an exclusive offer for STC listeners.