312: Tool Talk: The Market Insight Matrix

Over the years, we’ve created a variety of tools aimed at helping elevate learning businesses. And while we’ve mentioned them in various places before, we’ve decided to shine the spotlight on each one in an informal series we’re calling “Tool Talks”. These episodes, which will air in between interviews over the next few months, will showcase how and why to use each tool. In this first installment of Tool Talks, we’re highlighting the Market Insight Matrix. We explain what it is, why you should use it, and the three stages and three activities that support its framework. We also offer specific examples of what learning businesses can do throughout each step in the market assessment process. Full show notes and a transcript are available at https://www.leadinglearning.com/episode312.