312: Vince Pierson on Cultural Competency and Diversity in Sports Business

From Radio Row at the Super Bowl, Joe and LJ Holmgren, the Deputy Academic Director of Columbia's Sports Management Program, present a special episode featuring Vince Pierson - CEO of VSP Impact Strategies and a close connection of the Sports Management Program who lectures in the Cultural Competency series workshop. During this episode, Pierson shares his career journey, from working in college sports to becoming the first-ever Head Of Diversity & Inclusion in Minor League Baseball. Pierson's business has seen growth after the murder of George Floyd, and he now considers his work a calling. The discussion centers around Pierson's efforts to promote diversity and fan engagement in Minor League Baseball, including launching multicultural marketing platforms and diversity education series at all premier events. They also touch on the Black Sport Business Academy, which seeks to enhance learning experiences and career outcomes for HBCU(Historically black colleges and universities) students.  The CUSP Show is a production by the faculty of Sports Management at Columbia University. You can get in touch with the program on Twitter @CU_SPS_Sports. The CUSP Show is hosted by Joe Favorito (@Joefav), Tom Richardson (@ConvergenceTR), and Scott Rosner (@scottrosner). The show is produced by Matt Hornick ‘23 (@MNHornick),  Cindy Li ‘23 (@cindyliiiii), LJ Holmgren (@LJ_Holmgren), and Danny Hagenlocher (@DhColumbiaSPS), with Rashad Hyacenth ‘23 and Marco Vonderheide ‘23 managing social media efforts. LinksLinkedIn: https://www.linkedin.com/in/vince-pierson/Website: https://www.vincentpierson.com/about-vsp This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thecuspshow.substack.com