313| Boosting Your Engagement on Social Media with Shannon McKinstrie

Have you ever blamed the algorithm for hurting your content's performance? Same—we've all been there. In today's episode, Shannon McKinstrie joins us to share how we can take back the algorithm through a few content creation strategies and tips! Today's episode is brought to you by Shift: Are you ready to get paid for your creativity, have more flexibility, and make a consistent monthly income without overwhelm? Bloggers, influencers, and content creators work so hard and are not getting paid what they're worth. If you're making more than $10,000 a year from your brand and are craving the strategy and confidence to create consistent monthly income in a brand that gives you stability, then blogging babe, I want you to go and apply for Shift. Shift is 12 months of customized strategy and coaching for bloggers, influencers, and content creators who are ready to have a consistent monthly income. APPLY NOW   Important Sections of the Conversation: (2:08) Meet Shannon (4:20) Challenges in Social Media (8:18) The Four H's of Content Creation (12:22) Understanding and Leveraging the Algorithm (14:11) Engagement Strategies and Relatability (17:17) Apply Today for a Brand Review (17:36) Understanding Low Growth and Engagement (18:01) Effective Calls to Action (18:39) Self-Awareness in Content Creation (19:58) The Importance of Social Media Buddies (20:48) Tweaking Content for Better Engagement (26:25) Repurposing Content That Didn't Perform (27:51) Navigating Algorithm Changes Connect with Shannon shannonmckinstrie.com Good Content with Shannon McKinstrie The Reels Lab   Looking for more support? Check out our coaching programs! Shift—If you've made more than $5k in the last 12-months, apply today! Boldfluence—if you need help getting your foundation started, as well as knowing where to spend your time for the most growth!  ----- If you're looking for a blogging & influencer community, then join us over on Facebook, the Thrive Blogging Community!