313: Primoz Bozic: Creating Your Ultimate Guide

On this episode of the Healthy Wealthy and Smart Podcast, Primoz Bozic joins me to discuss Ultimate Guides. Primoz Bozic is an online business coach for top performers. He started his journey earning just $7/h as a programmer in Slovenia, and now runs a 6-figure online business while traveling the world. He works with world-class experts like celebrity makeup artists, songwriters and high performance coaches to help them turn their expertise into an online business that changes the lives of millions of people. His superpower is helping you create super detailed and comprehensive blog posts and Ultimate Guides that become the #1 resource in the industry and attract thousands of high quality visitors to your online business. In this episode, we discuss: -What is an Ultimate Guide? -How to attract high quality customers by offering free online content -Primoz's step-by-step guide to create the best content in your industry -How to produce simple and digestible content for your ideal customer -And so much more!   In order to create the best content, you will need to spend a lot of time on it but Primoz believes it will be well worth the effort because, "You can create this asset once and then use it everywhere to attract new, high quality customers."   An Ultimate Guide can be proliferated across different media channels such as audio and text. These different formats increase your chances of reaching the most diverse audience and Primoz believes that, "Now you have this ability to really stand out from all the other people."   One of the most important aspects of your Ultimate Guide is that it is relevant and understandable by your audience. To accomplish this, Primoz advises, "Talk to your customers."   For more information on Primoz: Primoz went from being a 20-year old socially awkward computer science student earning $7/hour with no connections, no experience and no business knowledge to earning multiple 6 figures with his online business, all while living in Slovenia. He now coaches world-class experts, CEOs and rising stars on growing their online businesses by creating world-class content, Ultimate Guides and premium online courses. He has served as the lead coach and product manager for Ramit Sethi's "Zero to Launch Accelerator", a 7-figure online business coaching program. He has created multiple successful online courses that range from $50 – $1,500, had multiple 5-figure product launches and coached private clients for $400/hour. His clients include celebrity makeup artists, world-class songwriters and world's best high performance coaches. Primoz has been featured in Yahoo Finance, Business Insider, Entrepreneur, Growthlab, Ramit Sethi's Zero to Launch, Derek Halpern's Yes Engines, Selena Soo's INFLUENCE, as well as all major Slovenian newspapers. He has spoken to audiences of several hundred people, at events such as Ramit Sethi's Forefront and Selena Soo's Get Known, Get Clients LIVE.   Resources discussed on this show: Primoz Bozic Website Ultimate Guide Checklist Primoz Bozic LinkedIn Primoz Bozic Facebook   Thanks for listening and subscribing to the podcast! Make sure to connect with me on twitter, instagram and facebook to stay updated on all of the latest! Show your support for the show by leaving a rating and review on iTunes!   Have a great week and stay Healthy Wealthy and Smart!   Xo Karen