#313 Shiv Gupta – Online Marketing

Online Marketing with Shiv Gupta  Shiv has been around online marketing since his teens. His New Delhi based business now has over 100 staff. Incrementors attracts online marketing clients from around the world. We recorded the podcast mid-afternoon. Shiv is known as a 'night owl' as to him, at 8.30 pm his local time, that's the middle of his day. That's because the majority of his clients are from the US and Canada. Incrementors Provide Online Marketing Shiv helps clients to get more traffic, leads and sales from Email automation, PPC and SEO services. More important than getting traffic to a website, he focuses on increasing sales once they have arrived. Such strategies include setting up proper calls to action. http://thenext100days.org/wp-content/uploads/2022/02/Shiv-Gupta-Messaging.mp4 Prior to providing focused copywriting to improve website messaging, Incrementors provide training sessions to identify who they wish to sell to. If you are struggling to convert people once they get to the site, it might be because you've attracted the wrong crowd! Moreover, if you ask and answer questions about your ideal audience you'll get a much better feel for who to attract. Age Demographics Interests Pain points Pleasures in life Once his clients start writing to these points, his clients start to realise the errors they have made in their copy, their offer on their website. With these changes... "...the content of the website changes and that's when the magic starts!" Shiv Gupta Is this process a lot of work? Version one is better than version none. Shiv Gupta How to get more people to your website http://thenext100days.org/wp-content/uploads/2022/02/Shiv-Gupta-Getting-traffic.mp4 Backlinks? Shiv says focus more on the quality of content and that will attract your ideal clients and the links you need. Do you care about the quality of leads you generate? http://thenext100days.org/wp-content/uploads/2022/02/Shiv-Gupta-Back-Links-Quality.mp4 Kevin points out that podcasting is an excellent strategy for creating backlinks. It is much more than that. Kevin and I have done research on the name of the guest. The Next 100 Days Podcast invariably ranks on either page 1 or page 2 for the guest! For fun, I have just Google searched a few recent guests: John Lamerton - Page 2 Stuart McDonagh - Page 1 Steven Haggerty - Page 2 Odessa Sherreard - Page 1 Therefore, Shiv recommends all his clients become guests on podcasts. As a consequence, personal branding is such an important factor in attracting new clients. Tips From Shiv Gupta Work on content that solves problems. More demand generation rather than lead generation. http://thenext100days.org/wp-content/uploads/2022/02/Shiv-Gupta-Demand-Generation.mp4 Shiv Gupta Gives The Next 100 Days Podcast a Testimonial http://thenext100days.org/wp-content/uploads/2022/02/Shiv-Gupta-Testimonial.mp4         Contact Incrementors Website:   https://incrementors.com Telephone:   +1 (973) 327 3771 Email:   [email protected] The Next 100 Days co-hosts… Graham Arrowsmith Finely Fettled helps organisations that want to market to affluent and high net worth customers with direct marketing campaigns and data services. Meet Professionals – Offers large financial advisory groups with 50+ IFAs a white-labelled lead generation and conversion system. Contact Graham: LinkedIn: Visit Graham's LinkedIn Profile Twitter: Visit Graham's Twitter Page Email:  Email Graham Direct Kevin Appleby Kevin is a Chartered Accountant who has worked as a management consultant for a number of years specialising in finance transformation and implementing business change. Currently, he is COO of GrowCFO. GrowCFO is Where Finance Leaders Grow Together. Becoming a successful CFO requires commitment and dedication towards delivering your full potential. GrowCFO provides both community and CPD accredited training designed t...