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#314 Ako CareLab dobyl Ameriku? episode artwork

Sep 17, 2026 37 min

#314 Ako CareLab dobyl Ameriku?

from Marketing v praxi Hosted by Levosphere - Naďa Kacera

Ako sa slovenská značka dostane až na americké pulty? Lucia Tarnóczy buduje biznis vo svete funkčných nápojov a výživy už 16 rokov. Cesta Care Labu do Ameriky však ukazuje, že kvalitný produkt je len začiatok. Dôležitý moment prišiel v roku 2022, keď značka potrebovala nanovo uchopiť svoje smerovanie. Care Lab preto spojil sily s Levosphere a spoločne nastavili jasnú stratégiu, positioning aj vizuálnu identitu značky. Z pôvodného Divas vznikol Care Lab pripravený na ďalší rast a expanziu. Lucia otvorene hovorí o rokoch príprav, investíciách, logistike, ale aj o tom, prečo kvôli 30-minútovému stretnutiu precestovala viac ako 14 hodín. V epizóde sa dozviete: čo obnáša vstup slovenskej značky na americký trh, prečo v americkom retaile nestačí len dobrý produkt, ako správne nastavená stratégia pomohla Care Lab pripraviť sa na ďalší rast, v čom sa americký retail líši od európskeho. Viac informácií na www.levosphere.sk

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#314 Ako CareLab dobyl Ameriku?

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