314 I Timing Your Coaching Practice's Growth I The Obvious Choice Podcast (HOT SEAT)

In today's episode, we're diving deep with Kim, a women's empowerment coach who's mastered the art of balancing a high-powered NASA career with a thriving coaching practice. What fascinates me about Kim's business is that it's what I call an 'avocado business' - where timing is everything - and today we're going to unpack exactly what that means and how to market it effectively.Order my book "The Obvious Choice" here: https://amzn.to/4ghBzceHOW - Rate/review this podcast, take a screenshot, and send it to [email protected]: Jonathan Goodman https://www.instagram.com/itscoachgoodman/Every Friday, over 75,000 jacked nerds (just like you) read 5-Reps Friday, my newsletter with actionable tips on marketing, health, books, and earning more www.5repsfriday.com The Obvious Choice podcast is presented by QuickCoach - free, professional software for fitness and nutrition coaches that elevates the value of what you do. Join 41,000+ coaches and get your account today at www.quickcoach.fit.Timestamps0:00 Introductions and background0:38 Kim's coaching journey and niche evolution1:17 Target audience and coaching approach2:30 Building an engaged following over time3:30 Balancing NASA career with coaching4:48 Challenges with scaling and time management5:29 The "Avocado Business" concept7:24 Speaking to moments vs. ideas9:12 Discussion of business models and group coaching11:42 Strategies for group programs13:42 Creating targeted content and wait lists16:39 Integrating different program offerings18:17 Final advice on starting small