#314 コンテンツとマーケティングの未来についてパート4

What this episode covers

＜目次＞(0:00) 先週の振り返り、MrBeastのライブ配信企画(7:16) スペクタクル企画が増えている(9:28) 存在するトレンド・スペクタクルに参加する(13:07) カテゴリーではなく「ジャンル」でブランドを表現するべき(14:37) B2B領域での野外広告で営業クロージングする事例(20:36) IRLがステータスシンボルになっている(22:01) Nikeのスープ屋さんのポップアップ店舗(25:34) 流行りそうなブランドの宝探し体験(28:47) スーパーファンをフィーチャーする企画(31:54) 野外広告でのおもしろ企画(34:38) B2B領域でもIRL企画が増えていく、ブランド性を持ったソフトウェア(37:17) テクノロジーがないリアルイベント(40:41) IRL責任者の採用トレンド(45:09) 大学生向けのユーザー獲得戦略と厳しさ(51:53) インサイダーになって大学生の信頼を獲得(58:37) Milkaのパッケージングでのバイラル企画(1:04:08) 顧客獲得ファネルが変わった説(1:07:49) 分散化と集権化が同時発生している世の中(1:10:12) 既存と新規ユーザーの戦略(1:12:07) メディアがコマース化、コマースがメディア化＜参照リンク＞https://offtopicjp.notion.site/314-4-329c8b57e11480f1917dc47d2e00795e?source=copy_link＜About Off Topic＞Podcast:Apple - https://apple.co/2UZCQwzSpotify - https://spoti.fi/2JakzKmOff Topic Clubhttps://note.com/offtopic/membershipX - https://twitter.com/OffTopicJP草野ミキ:https://twitter.com/mikikusanohttps://www.instagram.com/mikikusano宮武テツロー: https://twitter.com/tmiyatake1

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How long is this episode of Off Topic // オフトピック?

This episode is 1 hour and 16 minutes long.

When was this Off Topic // オフトピック episode published?

This episode was published on April 15, 2026.

What is this episode about?

＜目次＞(0:00) 先週の振り返り、MrBeastのライブ配信企画(7:16) スペクタクル企画が増えている(9:28) 存在するトレンド・スペクタクルに参加する(13:07) カテゴリーではなく「ジャンル」でブランドを表現するべき(14:37) B2B領域での野外広告で営業クロージングする事例(20:36) IRLがステータスシンボルになっている(22:01) Nikeのスープ屋さんのポップアップ店舗(25:34) 流行りそうなブランドの宝探し体験(28:47)...

Can I download this Off Topic // オフトピック episode?

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