314: The Hidden Emotions Behind Your Pricing Decisions (Let's Pull the Curtain Back)

"What am I to charge this much?"  "Who do I think I am?"  "No one is going to pay for this!" Many women business owners have had the same doubts — and these doubts can stop us from realising the success that we want. The hidden emotions behind our pricing strategy need to be addressed – because they do nothing but keep you stuck and prevent your ideal clients from receiving the transformation you offer. In this episode, we are talking about why your pricing isn't the actual problem, how to uncover and manage the emotions that are influencing your decisions, and the pricing mistakes that most people make – that YOU can avoid. Here's What You'll Learn in the Episode:  -> Why competitor-based pricing and following the market can keep you stuck and undervalued (even though it's what we're "taught" to do!) -> The 2 BIGGEST pricing mistakes I see women business owners making over and over again -> How fear and guilt can disguise themselves as other, more logical or compassionate emotions -> The clear signs that it is time to raise your prices (if you've clicked on this episode, it's likely past time ) -> How to build a ladder of access for your ideal clients (and how to serve more people without undercharging) -> The 7 steps to building a healthier, more confident relationship with your pricing and finances -> How to move from "Will they pay this??" to "Will the right people see this?" -> And so, so much more. Mentioned in This Episode: Join the HerBusiness Network https://shrtlnk.co/etRNj The Ultimate High Converting Offer Blueprint https://shrtlnk.co/YwP8Y Thanks to this week's reviewer: Danika Armytage, Big Stories Little Films https://www.bigstorieslittlefilms.com.au/ Apply for the Marketing Success Mastermind https://shrtlnk.co/2VO48