Skip to content
315 Big And Small episode artwork

EPISODE · Apr 13, 2009

315 Big And Small

from Age of Persuasion – CBC Podcasts · host Terry O'Reilly CBC

For more than a century, advertisers have fallen to the lure of hyperbole: over-inflating the importance of their brand. They made cheap currency of claims such as bigger, faster, stronger, better-tasting, harder-working, brighter, softer, newer, more-economical and longer-lasting. As Terry O’Reilly points out, some very small help is on the way. A newer, better, smarter […]

Episode metadata supplied by the publisher feed · Published Apr 13, 2009

Embed this episode

Ready to play

315 Big And Small

0:00 0:00

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Frequently Asked Questions

When was this Age of Persuasion – CBC Podcasts episode published?

This episode was published on April 13, 2009.

Can I download this Age of Persuasion – CBC Podcasts episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.
URL copied to clipboard!