315 - Do Your Customers REALLY Know What You Do?

Business owners spend so much time inside their businesses that it’s easy to assume customers, friends, and referral partners understand everything they sell. But that assumption could be costing them sales.In this episode of Become Your Own Boss, Monica shares an eye-opening experience that made her question how well people understand her own business. She explains why repetition is essential in marketing, how educating customers can create new opportunities, and why business owners shouldn’t assume that one purchase means a customer understands everything else they offer.Monica also gives listeners a simple challenge that can uncover surprising gaps in their marketing—and reveal opportunities hiding in plain sight.Episode Quote: Cultivate visibility because attention is currency. Chris BroganJoin me at the Ideas to Income SummitWhat you will learn in this episode:How to discover what people actually know about your businessHow to use repetition to make your products and services memorableHow to educate customers without simply promoting finished workHow to turn existing customers into opportunities for additional salesHow to train referral partners to recognize the right opportunities for your businessHow to audit your website for clearer messagingHow to use a “Did You Know?” series to highlight overlooked services⁠Take the SIMPLE Life AssessmentSign Up for the ⁠Level Up Living Newsletter⁠⁠KICKSTART YOUR BUSINESS PROGRAM⁠⁠⁠Monica's FREE ebook⁠⁠: 11 Essential Secrets for Small Business SuccessGet your⁠ ⁠Become Your Own Boss Planner⁠⁠