315: Dr. Jen Esquer: The Anatomy of a Launch

Happy New Year to the Healthy Wealthy and Smart family! To start off the year, I am joined by Dr. Jen Esquer to discuss social media management and product launches. Jen is a private sports physical therapist who creates programs, hosts workshops, and treats one on one for a more direct and precise experience. Her mission is to heal the world and the best way she can do that is through empowering you to learn how to heal yourself! In this episode, we discuss: -Why building a large social media platform may be simpler than you think -Empowering fresh graduates to spread their knowledge to the public -Audience engagement techniques which can help launch a product -The must-have tools Jen uses to enhance her social media presence -And so much more!   Fresh out of school you have a unique knowledge base to share with your audience as Jen states, "You know something that people don't know." Some of the most beneficial content can be the simple foundations in your field as Jen reminds, "People don't even know basic information."   Most influencers have adopted the mindset that there is always more to learn and, "They continue to do the work, it's never done." To continue reaching new successes, Jen encourages that, "We always should want to continue growth."   To gain trust with an online community, you have to produce valuable content as, "Consistency is everything." Jen's recommendation is to, "Give out information because it only builds up your credibility even more." Although giving away so much free content may seem to come at a cost, the reward accrues from building trust and helping future clients make sense of it all. Jen has found that, "The more that you can put out there, the more that you'll get back."   For more information on Jen: The best way I like to explain myself, is that I am a MOVER! I have been active since I was a young child, falling in love at an early age with gymnastics and competing for 9 years. After quitting at age 16, I competed in track and field (pole vault and triple jump) and danced. Though I sustained minor injuries, including a thumb fracture, sprained ankles, and pulled muscles, I never once went to a physical therapist. Yet, I loved anything having to do with anatomy, physiology, and without knowing for sure whether physical therapy would be my path, I decided to study Kinesiology at California State University, Fullerton. While I coached gymnastics for 3 years, I found myself constantly asking, "Why am I taping an ankle? What is truly the issue and how can I help further?" I was seeking more! I was fortunate enough to meet someone teaching a Pilates Bootcamp and quickly fell in love with the specificity of body movement. I started instructing pilates classes, both on the reformer and mat for 6 years throughout undergrad and graduate school. Not only did I appreciate how much pilates reminded me of gymnastics conditioning, but I loved the focus on intricate muscle activation, isometric holds, strict form, and body awareness through core activation. After graduating with my M.S. in Kinesiology, I was accepted into Loma Linda University where I received my Doctor of Physical Therapy degree. I quickly accepted a job at VERT Sports Therapy and Rehabilitation in beautiful Santa Monica, CA. Since working, I have met amazing individuals who have aided in the expansion of my knowledge of the body. I have studied Myodetox directly under co-founder, Vinh Pham (@vinnierehab), taken a RockTape course with @themovementmastro herself, and learned from many others professionals in the rehab game. I am now stepping into the next chapter of my career as a private sports therapist, creating programs, hosting workshops, and treating one on one for a more direct and precise experience. My mission is to heal the world and the best way I can do that, is through empowering you to learn how to heal yourself! Becoming educated on what is going on with your body is the most powerful piece of knowledge for establishing health and longevity for a pain-free and active lifestyle!   Resources discussed on this show: Jen Esquer Instagram Jen Esquer Facebook Jen Esquer Website Phonto app Splice app Vont app Pic Stitch app Leadership Academy Jeff Walker Lori Harder 14 Day Challenge Canva Leadpages Thinkific Aweber Convert Kit   Thanks for listening and subscribing to the podcast! Make sure to connect with me on twitter, instagram and facebook to stay updated on all of the latest! Show your support for the show by leaving a rating and review on iTunes!   Have a great week and stay Healthy Wealthy and Smart!   Xo Karen