#315- Starting Your Major Gift Program with Elizabeth Goldberg

Nonprofit Lowdown is back with another insightful conversation, this time with fundraising expert Elizabeth Goldberg! If you're looking to build a major gifts program from scratch, this episode is a must-listen. 💡 In this episode, Elizabeth shares her incredible journey from the textile industry to the world of nonprofit fundraising. She talks about the importance of relationship-building, focusing on donor needs, and how to ask the right questions to truly understand what your donors care about. 💬 🔥 Key Takeaways: How to really listen to your donors (beyond just the words they say) The art of building authentic, long-term relationships with major donors Why it's not just about the "ask" – it's about the relationship How to navigate generational differences in communication preferences And more on how to create a major gifts program that aligns with your mission. ✨ Whether you're a seasoned fundraiser or just starting out, Elizabeth's wisdom and personal stories are invaluable. Tune in to hear how focusing on the donor's philanthropic goals can transform your approach to fundraising. Important Links: Connect with Elizabeth: https://www.linkedin.com/in/elizabeth-goldberg-ma-216993b/   My Big Ask Gifts Program: https://go.rheawong.com/big-ask-gifts-program  My Book, Get That Money Honey: https://go.rheawong.com/get-that-money-honey  My Newsletter: https://www.rheawong.com/