316: Follow This Marketing Plan To Grow Your Roofing Business In 2023 with Aaron Hockel

What are the trends affecting your roofing business in 2023? How can you prepare to grow your profitability with a solid marketing plan despite slowdowns in the industry? Join us to learn more in today’s show!   We are joined by Aaron Hockel, who is a frequent guest on the show because he has great insights about marketing, online reviews, and getting quality leads. Aaron is a partner and vice president at AltaVista Strategic Partners, and I call him my marketing go-to guy. Join us to get valuable marketing advice about today’s changing roofing industry.   My co-host, John DeLaurier, has just returned from the Roofing Process Conference in Orlando, and he gives an update about how this conference is changing his business for the better and why you don’t want to miss the next one.   ***Today’s ONE THING: Fresh from the conference, John shares his big takeaways as the value of a tool like RoofQuote PRO from Roofle and the importance of being consistent in answering the questions that homeowners have (from Marcus Sheridan, author of They Ask You Answer).    What you’ll hear in this episode: An update from Aaron about what’s going on at AltaVista SP right now What Aaron sees as current trends around competition in the roofing business and the “pie getting smaller” Why you need a tactical plan for the profitability growth you want in 2023–and commit to spending at least 5% on marketing Steps to take to boost your $3M roofing business to $5M How to capitalize on brand marketing opportunities to dominate your area Why the old-school mentality will not work in today’s roofing market Why online reviews matter to your roofing business–and how to get them in the easiest ways possible How AltaVista can implement the individual aspects of your marketing plan by being the “doer” for you Resources Connect with Aaron Hockel: AltaVista Strategic Partners (Schedule your free discovery call today!) Email Aaron: [email protected]  Time is running out! Are you eligible for the Employee Retention Credit (ERC)? Visit www.rpcfinancial.com to find out! Connect with John DeLaurier:  www.calldrr.com, Instagram, Facebook, and Email Connect with Dave via text message: 510-612-1450  Let me know if you’d like to join one of our new Mastermind groups for contractors. Email me: [email protected] or visit The Roofer Mastermind to sign up.  Download my FREE 1-Page Business Plan template at www.theroofershow.com.   Contact me about one-on-one coaching at www.theroofercoach.com.   I need reviews for the podcast! Please leave a five-star review. It matters! Vetted Sponsors of the Roofer Show Check out the programs that will help you gain confidence in your sales process, become a better leader, and build a winning sales team at Salestransformationgroup.com/roofershow Tee up the sale and make a great first impression by having a friendly, professional receptionist answer your phone with https://get.ruby.com/theroofercoach. Be the modern-day contractor! We help you leverage technology to generate, organize and maximize commercial roofing leads. Find out more about Peak Leads at Peakleads.io. Automate your systems and do follow-ups better! Check out ProLine and use promo code “Dave50” for 50% off your first month’s service!