316: From Nike Intern To Marketing Executive: How Greg Hoffman Made A Career of Building Great Brands

"Never underestimate your own resilience and resourcefulness and ability to overcome the odds when you follow your passion." Greg Hoffman - global brand leader, advisor, speaker, former NIKE Chief Marketing Officer, and author of EMOTION BY DESIGN dives into his personal #dreamdriving journey and the lessons he's learned from almost three decade of brand building. Some of the things we discuss in this episode include: Growing up as a mixed raced child with adopted White parents His early love for athletics + art How he made himself useful during his early days at Nike The difference between a good brand vs. a great brand How to get motivated when no one's tuning in/no traction Embracing the creative gauntlet The importance of legacy Best storytelling investment you can make Keys To Success: Empathy Curiosity  Playfulness SHOP THE DREAMS IN DRIVE STORE: http://www.dreamsindrive.com/shop SUPPORT DREAMS IN DRIVE: http://www.dreamsindrive.com/donate BROWSE THE BOOKSTORE:http://www.dreamsindrive.com/bookstore SIGN UP FOR OUR WEEKLY NEWSLETTER - THE KEYS: http://www.dreamsindrive.com/join FIND GREG HOFFMAN ON:  Instagram: @emotionbydesign Web: www.emotionbydesign.co FIND RANA ON SOCIAL: Instagram: http://instagram.com/rainshineluv Twitter: http://twitter.com/rainshineluv FIND DREAMS IN DRIVE ON:Instagram: http://www.instagram.com/dreamsindrive Twitter: http://twitter.com/dreamsindrive Web: http://www.dreamsindrive.com