316. La méthode McKinsey pour construire des Partenariats qui cartonnent

from Marketing Square : Les secrets Growth Marketing ⚡️ · host Caroline Mignaux

Le Partenariat est un phénomène encore nouveau en France.... Ah misère ! Outre-Atlantique, les boîtes qui performent les utilisent allégrement ! Hubspot, LinkedIn, Calendly, Uber, Apple, Microsoft, etc. Alors, qu'est-ce qu'on attend pour appliquer les méthodes secrètes des grands groupes, à nos entreprises ? Qu'est-ce qu'un "Partnership Manager" ? Quels sont les différents types d'alliances : vente, média, produit, commerciales ? Quels sont les 6 piliers de la méthode McKinsey ? J'espère que cet épisode vous plaira ❤️ C'est la feuille de route idéale pour se lancer ! 🤓 AUTRES EPISODES Vous allez aimer les autres épisodes, rdv sur Marketingsquare.com pour découvrir tou s les épisodes par thématiques. 💎 SPONSOR Nouez vos prochains partenariats sur Reachmaker.com 🎙Soutenez le Podcast gratuitement 1. Abonnez-vous 🔔 pour ne rien manquer 2. Recevez les épisodes en avant-première grâce à la Liste VIP (Newsletter pour les vrais ❤️) 3. Laissez un avis sur ma page Apple Podcast (ici > Rédiger un avis) 🙏 Ça me rend comme ça = 😳❤️ Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

Episode metadata supplied by the publisher feed · Published Sep 11, 2023

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316. La méthode McKinsey pour construire des Partenariats qui cartonnent

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