316: Marybeth Alexander — Knowledgebase Secrets

Marybeth Alexander is the Chief Executive Owl at KnowledgeOwl, a SaaS that focuses on providing the most impactful knowledgebase you could possibly have. We talk about using knowledge management systems outside their "usual" domain of customer service: Marybeth teaches how you can employ a KB for marketing, sales, and even internal documentation purposes. We also tackle the topic of AI in knowledge management, how extremely simple pricing can be a growth lever, and we dive into the sustainability practices of a B-corp. It's a ... knowledge-packed episode! 00:00:00 Tools and Scope in Customer Service 00:09:14 Utilizing AI and Knowledge Bases 00:14:12 Importance of Documentation in Software 00:21:31 The Future of Knowledge Management 00:27:11 AI Tools and Data Compliance Integration 00:35:42 Intentional Growth Strategy and Business Model 00:41:21 Building a Purpose-Driven Business This episode is sponsored by Acquire.com The blog post: https://thebootstrappedfounder.com/marybeth-alexander-knowledgebase-secrets/ The podcast episode: https://tbf.fm/episodes/316-marybeth-alexander-knowledgebase-secrets The video: https://youtu.be/glMBIhxH-rY You'll find my weekly article on my blog: https://thebootstrappedfounder.com Podcast: https://thebootstrappedfounder.com/podcast Newsletter: https://thebootstrappedfounder.com/newsletter My book Zero to Sold: https://zerotosold.com/ My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/ My course Find Your Following: https://findyourfollowing.com Here are a few tools I use. Using my affiliate links will support my work at no additional cost to you. - Notion (which I use to organize, write, coordinate, and archive my podcast + newsletter): https://affiliate.notion.so/465mv1536drx - Riverside.fm (that's what I recorded this episode with): https://riverside.fm/?via=arvid - TweetHunter (for speedy scheduling and writing Tweets): http://tweethunter.io/?via=arvid - HypeFury (for massive Twitter analytics and scheduling): https://hypefury.com/?via=arvid60 - AudioPen (for taking voice notes and getting amazing summaries): https://audiopen.ai/?aff=PXErZ - Descript (for word-based video editing, subtitles, and clips): https://www.descript.com/?lmref=3cf39Q - ConvertKit (for email lists, newsletters, even finding sponsors): https://convertkit.com?lmref=bN9CZw