316: Why Your Company Culture Needs to Be Measured Like Revenue with Kae Kronthaler-Williams

Kae Williams is a global software marketing executive on a mission to empower women in their careers through her work and her forthcoming book, Not Made For You. Kae works diligently to raise awareness about bias and hostile work cultures so that every woman will feel supported, respected, and enabled to achieve her full potential. Here are three key takeaways from the conversation about measuring organizational culture: Culture Needs Tangible Metrics, Not Just Talk: Organizations must treat culture like a business outcome, measuring it with the same rigor they apply to revenue and profit. This means looking at metrics such as retention rate and understanding that the main drivers of people leaving are burnout, not feeling supported, and lack of career growth. Focus on the "How," Not Just the "What": Performance reviews and rewards must balance the results an employee achieves with how they achieve them. A high performer who creates a toxic work environment will ultimately cost the company more in lost talent than the revenue they generate. Companies should actively reward behaviors like leading with empathy and being a "culture maker". Support and Train Your Managers: Middle managers are essential to the employee experience, but are often stuck without the right tools. Equipping them with skills like giving constructive, behavior-based feedback and knowing how to coach their teams is vital. Furthermore, organizations must audit workloads to prevent burnout and shift non-promotable tasks to avoid over-burdening women and marginalized employees. Follow Kae at https://www.linkedin.com/in/kaekronthalerwilliams/