317 I Building a Real Business vs. Building a Following I The Obvious Choice Podcast

In this conversation, I reveal the pivotal $10,000 decision that shaped my career path and eye-opening insights from launching my new book "The Obvious Choice." From social media's false promises to the counter-intuitive truths of building lasting success, this episode challenges conventional wisdom about what it really takes to build a sustainable business in today's digital age.Order my book "The Obvious Choice" here: https://amzn.to/4ghBzce(Not sure if you want to get the book yet, that's okay, you can get a free sample of "The Obvious Choice: https://www.theptdc.com/the-obvious-choice-free-chapter)My co-hosts:Ren Jones https://www.instagram.com/fitnessjonestraining/Amber Reynolds https://www.instagram.com/amberreynolds.me/Who Am I?Jonathan Goodman is the creator of the Personal Trainer Development Center and host of the popular Obvious Choice podcast, a top show for coaches, entrepreneurs, and small business owners. Jon’s been featured in most major business and fitness publications including Men’s Health, Forbes, Entrepreneur, Robb Report, Inc., and many more. Over 200,000 coaches and small business owners in more than 120 countries have purchased business development materials from him. Subscribe to my free weekly newsletter "5 Reps Friday" read by 73,000+ each week: https://www.theptdc.com/newsletter-subscribeGet my FREE "Jacked Nerds Reading List" here: https://www.theptdc.com/11-best-books-for-jacked-nerdsJoin my Online Trainer Mentorship program: https://onlinetrainermentorship.com/mentorship/?utm_source=youtube&utm_medium=social&utm_campaign=OTMEvergreenFollow me on social media:Instagram: https://www.instagram.com/itscoachgoodman/X: https://x.com/itscoachgoodmanLinkedIn: https://www.linkedin.com/in/jon-goodman/Timestamps0:00 Episode Introduction2:47 Jonathan has to pause for his son Jaden bringing lunch3:30 Story about Ignite the Fire and early publishing decision14:04 Modern social media marketing22:25 Gym sales conversion rates discussion26:23 Social media influencers vs thought leaders discussion34:00 Balancing short-term vs long-term projects45:04 Book launch results and reception51:52 Lessons learned from book launch59:47 Final thoughts on being self-reliant