318 Entertainment or Nothing

from Age of Persuasion – CBC Podcasts · host Terry O'Reilly CBC

It’s no secret that entertaining messages attract audiences. But today, as advertisers, government agencies, business and educators are learning- entertainment is fast becoming the only way to reach an audience. Terry O’Reilly explains how all kinds of modern messages are being wrapped in entertainment, or are tied to engaging ideas. He’ll explain how that is […]

Episode metadata supplied by the publisher feed · Published May 25, 2009

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