318 How to Fix the Leaks in Your Salon Marketing

This is part three, the final episode, in my three-part salon marketing series, and today it’s all about solutions.If you’ve listened to the first two episodes, you’ll know that the biggest problem in most salons isn’t attracting new clients, it’s keeping them. So in this episode, I’ll show you how to identify where your business is leaking clients, how to use your data to pinpoint what (and who) needs improvement, and how to start fixing it.You’ll learn the key retention metrics to track, how to interpret them, and how to turn those numbers into action, through training, coaching, and better systems. Because the key to sustainable growth isn’t through endless promotions and constantly chasing new clients, it comes from keeping the ones you already have.IN THIS EPISODE:[00:00] Welcome to part three of the salon marketing series[01:00] Recap: what marketing really is and why most salons lose clients[02:00] The Starbucks lesson, “one client at a time”[03:00] Why data is your most powerful marketing tool[03:39] Understanding new vs. existing client retention[05:01] Benchmarks: what your retention rates should look like[06:33] Why individual stylist data matters more than salon averages[07:39] Using data to identify what (and who) needs improvement[08:53] Recap of the three-part marketing framework[12:00] Final message: growth happens one client at a timeWant MORE to help you GROW?Online Salon Marketing course enrolment opening 27th October - Join the waitlist for all the info📚 Check out our Bestselling GROW Books https://growmysalonbusiness.com/books/🆘 Management overwhelm!? Download our free checklist! This checklist will help you get clarity on where you're at https://growmysalonbusiness.com/management-checklist/RATINGS + REVIEWS🙏Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show and help other people find my podcast.👉 Here's what you do:- On your phone, Click here  (Read steps below first)- Scroll down to 'Ratings & Reviews'- Tap on the empty purple stars and rate 5 stars- Click on ‘Write a Review’ I love to hear what’s been helpful and what you love about the podcast! Thank you for your support! 🙏Until next time!AntonyRESOURCES MENTIONED IN THIS EPISODE:Online Salon Marketing course enrolment opening 27th October - Join the waitlist for all the info 👉 FOLLOW US!Instagram | Facebook | Website