#318 - The CMO Behind Feastables Reveals How to Build Viral Brands

Join us as Ben Acott uncovers intriguing tactics that make Feastables stand out in the crowded direct-to-consumer landscape. In our conversation, Ben expounded on the synergistic relationship between Feastables and the ultra-popular Mr. Beast, highlighting how leveraging the latter’s extensive distribution network offers a unique advantage. This strategic alignment not only turbocharges product reach but also taps into an existing, engaged audience ripe for conversion. The way Ben's ventures harness such audience networks is a testament to the power of influencer marketing and shows the value of cultivating smart partnerships in building strong brands.Episode brought to you by More StaffingJoin 15k founders and marketers & get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter!On this episode of DTC Pod, we cover:1. Branding with Mr. Beast2. Creator Partnerships in Brand Marketing3. Testing Talent and Products for Market Fit4. Scaling New and Existing DTC Brands5. Brand-Creator Collaborations6. Celebrity Partnerships7. Reinventing Boring Product Categories8. Building Brand Loyalty through ContentTimestamps04:05 Working with one of the most popular content creators in the world, Mr. Beast06:48 Lessons from building the brand MANSCAPED12:41 Analyzing product success, tracking metrics, and predicting customer acquisition cost (CAC)15:16 From launching Feastables to reformulation and rebranding22:53 How to make partnerships with content creators work24:41 Reinforcing confidence, shaping perception, and packaging success27:14 Factors that go into negotiation and compensation structures33:20 Choosing the right branding partner, validating partnerships through testing36:20 Producing content, testing, and promoting products online38:31 Making boring products cool through content marketingShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok  -----Ben Acott - Chief Executive Officer at Magnetic LabsBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic