#318: The One Narrative Framework You Need for Effective Business Storytelling

Dr. Randy Olson and Park Howell, co-authors of the new book The Narrative Gym for Business, explore the foundational narrative framework of the ABT (And, But, Therefore) to help business leaders, marketing and sales professionals quickly connect with their audience and convert them to life-long customers. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.