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(#318) When Do You Stop Doing Work For FREE For Exposure? episode artwork

Feb 17, 2023 40 min

(#318) When Do You Stop Doing Work For FREE For Exposure?

from Therapist Deserve Abundance Hosted by Doctor TK

As business owners, giving your valuable content away for free can help increase brand exposure in your target market. But when is the right time to stop sharing free content with your audience? Join me in this episode as I share the four main areas to consider so that you can determine when to stop giving your information away for free. We'll also dive deep into how you can pave the way to get paid for the content you create by learning how to reassess your marketing approach, build confidence, and add value to your products/services. --- Get weekly business affirmations by texting ‘ABUNDANCE’ to (310) 388-8603 Timestamps: (07:05) #1: Market conditions (14:53) #2: Cost of production/delivery (27:28) #3: Value (32:53) #4: Confidence (35:53) Conclusion Standout Quotes: (08:41) "If there is a high level of competition out there in your market..., I would suggest that you reassess your approach...; re-approach and consider charging for your information." (15:04) "If the cost of producing the information exceeds the benefits of giving it away for free, it may be time for you to charge for it." (35:53) "Ultimately, the decision to stop giving away information for free should be based on careful consideration of your business goals, resources..., and also the marketing conditions." Resources Mentioned: Get the latest updates to Doctor TK’s events at https://www.doctortk.com/links/ Catch the replay of this episode on Instagram Live Connect: Find | Doctor TK On Instagram: instagram.com/doctortkpsych On Facebook: facebook.com/DoctorTKPsych On Pinterest: pinterest.com/DoctorTKPsych On Youtube: youtube.com/c/DoctorTK SUBSCRIBE & RATE On Apple Podcast On Google Podcasts On Spotify On Audible JOIN THE INHER COLLECTIVE WATCH PODCAST ON YOUTUBE GUSTO SIMPLE PRACTICE EHR KIT FOR EMAIL MARKETING STANSTORE

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This episode is 40 minutes long.

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This episode was published on February 17, 2023.

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