318: Why You Should Not Just Build a Social Media Following with Craig Morris

Today’s topic is relevant to many different types of businesses and entrepreneurs, and it’s something I have pondered along my own journey. We are taking a look at owning an audience compared to “renting” an audience through social media platforms. Social media can be overwhelming with many challenges, and the number of followers is not always a reflection of the success of a business. Join us to learn strategies to help you own your audience!Our Featured GuestCraig MorrisCraig Morris works with creators to monetize their knowledge. He has worked at Google for the past seven years, and we connected through our mutual friend Kevin Shen, a previous STC guest. Craig has learned a lot about the power of social media, email lists, and more, and he’s sharing his tips and strategies with us. If you’ve debated the merits of creating an email list and wondered if it’s worthwhile, you will find today’s conversation helpful and informative. As a reminder, please note that Craig is sharing his opinions and insights and not necessarily those of his employer. LinkedInYou’ll Learn:Why focusing on the numbers of your social media following may not be best because of the risksWhy relying too heavily on your social media following means you are “renting” your audienceCraig’s recommended strategies for owning the audience you have created via social media: “If they are only a social media follower, they are one extra step away from being converted to a customer.”Ideas about creating an email list or opt-in, while understanding you typically need to give something away in exchange for that informationCraig’s thoughts on platforms for email automation, lead generation, landing pages, etc. (Apollo, Sendinblue, and Hubspot are a few options.)Practical tips for top converting strategies to use, both proactive and more passive formatsHow to find contentment and satisfaction in knowing how much is “enough”Mentioned in this episode:Ready to create your own course? Download the FREE Online Course Guide!Learn how to create and market your own online course in Melvin's unique online course guide. Download the FREE online course guide today! Online Course Guide Try Alma!Building and managing the practice you truly want can feel overwhelming. That’s why Alma is here—to help you create not just any practice, but your private practice. With Alma, you’ll get the tools and resources you need to navigate insurance with ease, connect with referrals that are the right fit for your style, and streamline those time-consuming administrative tasks. That means less time buried in the details and more time focused on delivering exceptional care to your clients. You support your clients. Alma supports you. Learn more at sellingthecouch.com/alma and get 2 months FREE—an exclusive offer for STC listeners.