319. 44% of Local Searches Click 3 Companies. Are You One of Them? episode artwork

EPISODE · Sep 3, 2026 · 8 MIN

319. 44% of Local Searches Click 3 Companies. Are You One of Them?

from NAILED IT! The Business of Construction · host Joseph Hughes and Elizabeth Lytle at Contractor Dynamics

Want our guidance to build and run your own marketing engine? Book a call with our team: https://www.contractordynamics.com/yt-page/?utm_source=YouTube&utm_medium=Description&utm_campaign=9.3.26Get our FREE marketing course for contractors here: https://course.contractordynamics.com?utm_source=YouTube&utm_medium=Description&utm_campaign=9.3.26Nearly half of everyone searching for a roofing company in your area clicks on one of the top three results on Google Maps. If you're not in that top three, you're basically invisible to half your market when they're actually looking for what you offer.In this episode, Joseph Hughes breaks down exactly what it takes to rank in the Google Maps top three — what Google reads directly off your business profile, and what builds your authority everywhere else that feeds back into that ranking..You'll learn why most roofing companies are leaving this lowest-hanging fruit on the table, what Google is actually looking for on and off your profile, and how the same local authority that ranks you in Maps is what AI tools pull from too.Key Takeaways for Contractors✔️ Why the top 3 Google Maps spots get up to 2x the traffic and calls✔️ The Google Business Profile fields most roofing companies leave incomplete✔️ Why photo volume and review velocity matter more than most owners realize✔️ How dedicated location pages tell Google you're a real local authority✔️ Why citation consistency (NAP) beats citation quantity✔️ How the same local SEO foundation feeds both Google Maps and AI search toolsTimestamps0:00 42-44% of local search clicks go to the top 31:29 Two categories that determine your Maps ranking1:46 Fixing your Google Business Profile3:34 What builds authority outside your profile7:15 What to do nextIf you want to learn how Contractor Dynamics helps roofing companies build tracking systems that connect marketing activity to revenue, watch this free video that walks through our entire system:https://www.contractordynamics.com/training/?utm_source=YouTube&utm_medium=Description&utm_campaign=9.3.26Ready to put this into action for your company?Schedule a Marketing Clarity Call with our team and we'll show you exactly what needs to be built inside your roofing company to start showing up where your customers are already looking.👉 https://www.contractordynamics.com/yt-page/?utm_source=YouTube&utm_medium=Description&utm_campaign=9.3.26Connect with Contractor DynamicsWebsite: https://www.contractordynamics.comFacebook: https://www.facebook.com/ContractorDynamicsInstagram: https://www.instagram.com/contractordynamicsLinkedIn: https://www.linkedin.com/company/contractor-dynamics#RoofingMarketing #ContractorMarketing #RoofingBusiness #GoogleMaps #LocalSEO #RoofingSEO #LeadGeneration #RoofingSales #HomeServiceMarketing #ContractorDynamics

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319. 44% of Local Searches Click 3 Companies. Are You One of Them?

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