319: Michael Dresner on Innovating the Sports Media Landscape

Tom and Joe are joined by Michael Dresner, founding partner at Forward Media Partners. During this episode, Michael Dresner shares his career journey and insights into the evolving sports media landscape. From his beginnings in international TV syndication at the NBA to his founding Forward Media Partners, Michael discusses the power of storytelling in sports, the growing market for translating podcasts into video content, and the impact on advertising and brand value. The conversation explores content distribution, marketing, and monetization and touches on player empowerment, demographics, and the progressive nature of sports. The CUSP Show is a production by the faculty of Sports Management at Columbia University. You can get in touch with the program on Twitter @CU_SPS_Sports. The CUSP Show is hosted by Joe Favorito (@Joefav), Tom Richardson (@ConvergenceTR), and Scott Rosner (@scottrosner). The show is produced by Matt Hornick ‘23 (@MNHornick),  Cindy Li ‘23 (@cindyliiiii), LJ Holmgren (@LJ_Holmgren), and Danny Hagenlocher (@DhColumbiaSPS), with Rashad Hyacenth ‘23 and Marco Vonderheide ‘23 managing social media efforts. LinksLinkedIn: https://www.linkedin.com/in/michael-dresner-92528/Forward Media Partners: https://forwardmediapartners.com/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thecuspshow.substack.com