319 Scientific Skincare Recommendations w/ Nicki Zevola Benvenuti

A decade ago, very few people thought a blog could be a business. Today, it’s common knowledge.   Nicki Zevola Benvenuti hopped on the trend very early, starting her website, FutureDerm.com, in 2008. It now helps more than 500,000 people a month discover hard-to-find scientific information on skincare, to make sense of marketing claims, and to find what is best for their skin a plethora of products in a crowded marketplace.   Now, she is leveraging her fluency in digital media to help other brands grow. At FutureDerm Media, her team has successfully guided brands to 500% traffic growth and accelerated sales over the course of six months.   Never miss one of our best episodes by subscribing to the newsletter.   Nicki’s Challenge; Do something. Every Day.   Connect with Nicki Twitter LinkedIn Website   Underwritten by Piper Creative A digital agency that provides strategy, delivery, and analysis specializing in a few key service offerings. Documentary-as-a-Service (Vlogging 2.0) Instagram Content Production & Account Building Podcast Production, Strategy Consulting, and Guest Acquisition   If you aren’t creating or curating content regularly, your clients and customers might forget you’re open for business. YouTube Instagram   If you liked this interview, check out episode 36 with Sophia Berman where we discuss starting a lingerie company that uses 3-D printing and serves a distinct clientele. Subscribe on iTunes | Stitcher | Overcast | PodBay