#319 Sedge Beswick – Influencer Marketing

Influencer Marketing with Sedge Beswick Influencer Marketing expert, Sedge Beswick joins The Next 100 Days Podcast this week. When Sedge started working in social media Facebook was king, and TikTok didn’t even exist. She is now one of the UK’s foremost voices on influencer marketing. Who is Sedge Beswick? Sedge is MD and Founder, of award-winning influencer marketing agency SEEN Connects. Now, the group is international. We spoke to Sedge from her base in New York. Prior to starting her business, Sedge worked with brands like Nike, eBay and Panasonic, Red Bull and ASOS.         You might ask, who are these influencers? Well, they include the musician Lewis Capaldi, television presenter Laura Whitmore and comedian Jack Whitehall. She has published two books, hosted a podcast series, is a judge for industry awards and is a regular guest expert for BBC News, Sky News, the Financial Times and The Drum. She supports young people entering social marketing and has helped more than 50 people land jobs. Sedge in New York You have to feel sorry for Sedge. Two months in New York. But, she claims to be tied to her laptop. A likely story! Still, Sedge noticed that the buzz word in NY right now is "cute". Answers on a postcard, what would be a good acronym for CUTE? http://thenext100days.org/wp-content/uploads/2022/04/Sedge-Beswick-Cute.mp4 Your accent is so CUTE - Clearly Understands Tactful Elocution! Sedge's Work Background Firstly, Sedge has had such a fun career. Like, working for Red Bull. You must have seen those cars with the slanting can of Red Bull on the top. If you were in Nottingham, a few years back, that was Sedge in the car! http://thenext100days.org/wp-content/uploads/2022/04/Sedge-Beswick-Work-Background.mp4 What does SEEN Connects do? SEEN Connects is an influencer marketing agency. First, they help brands with celebrities and influencers. Secondly, they come up with a creative. Thirdly, they manage that creative from end to end. She mentioned: "Archetypal Alignment" - you wouldn't go for a Scott Disick (from Keeping Up WIth The Kardashians) paid ad for say a weight bulking powder. I'm not entirely sure he'd do that anyway, but I have to admit to having never watched that show. There would be a negative reaction. What kind of Clients do You Work With? Let's start with Nike. In this clip, Sedge talks about a localised influencer marketing campaign. http://thenext100days.org/wp-content/uploads/2022/04/Sedge-Beswick-Nike.mp4 And Why Would a Brand Want Influencer Marketing Support? http://thenext100days.org/wp-content/uploads/2022/04/Sedge-Beswick-Why-SEEN-Connects.mp4 They Start with Target Marketing  First, they'll do an immersion session with their clients. http://thenext100days.org/wp-content/uploads/2022/04/Sedge-Beswick-Targeting.mp4   How to think about Influencers It's complicated! But that's when you're having fun. http://thenext100days.org/wp-content/uploads/2022/04/Sedge-Beswick-Its-Complicated.mp4   Campaign : SEEN Connects : A Great Place to Work http://thenext100days.org/wp-content/uploads/2022/04/Sedge-Beswick-Great-Place-to-Work.mp4 Most of her leads come from LinkedIn. They are influential in the influencer space. What's it Like dealing with Celebrities? It varies. http://thenext100days.org/wp-content/uploads/2022/04/Sedge-Beswick-Dealing-With-Celebrities.mp4   Sedge Provides The Next 100 Days Podcast A Testimonial http://thenext100days.org/wp-content/uploads/2022/04/Sedge-Beswick-Testimonial.mp4   The Next 100 Days co-hosts… Graham Arrowsmith Finely Fettled helps organisations that want to market to affluent and high net worth customers with direct marketing campaigns and data services. Meet Professionals – Offers large financial advisory groups with 50+ IFAs a white-labelled lead generation and conversion system. Contact Graham: LinkedIn: Visit Graham's LinkedIn Profile Twitter: Visit Graham's...